November 8, 2026 · Guide · Vendor risk | A SOC 2 report is a CPA's opinion on a service provider's controls. Learn what it covers, Type 1 vs Type 2, how to read one as a buyer and what it cannot prove. |
October 20, 2026 · Guide · Payments | Net 30 payment terms mean the full invoice is due 30 days after a set start date. See how Net 60, Net 90 and 2/10 net 30 work, the real cost of discounts and federal rules. |
September 22, 2026 · Guide · Accounts payable | A three way match compares a purchase order, a receipt and an invoice before any bill is paid. See how it works, a worked example with two errors, and federal rules. |
August 19, 2026 · Guide · Procurement | The RFP process runs from scoping a need to signing a contract. See each step, a realistic timeline, a weighted scoring sheet and the federal rules worth copying. |
July 9, 2026 · Guide · Sales qualification | MEDDPICC is a B2B sales method with eight letters. Learn what each one means, how it grew from MEDDIC, and what buyers should expect to be asked. |
June 4, 2026 · Guide · Vendor risk | Third party risk management is how a company finds and controls the risks of working with outside firms. See the five stage life cycle US bank regulators use and how to apply it. |
May 13, 2026 · Guide · Contracts | A service level agreement sets measurable service targets and what happens if they are missed. See real uptime numbers, a worked credit example and SLA vs SLO. |
April 15, 2026 · Guide · Contracts | A master service agreement sets the legal terms for an ongoing vendor relationship. See the key clauses, how an MSA works with a SOW, and what to check first. |
January 19, 2026 · Guide · Buying decisions | Total cost of ownership is the full cost to buy, run, support and retire something over its life. See the formula, a five year software example and common mistakes. |
November 13, 2025 · Guide · Procurement | RFP vs RFQ comes down to what you are buying on: a solution or a price. See how an RFI, RFP and RFQ differ, when to send each, and what US federal rules say. |
October 21, 2025 · Guide · Contracts | Auto-renewal clauses roll a contract into a new term unless you act. Learn the notice window, price uplift terms and how to set a reminder before renewal. |
September 4, 2025 · Guide · Channel Sales | Reseller vs referral partner: a reseller buys and sells the product, a referral partner only passes leads. Compare contracts, margin, control and support load. |
August 5, 2025 · Guide · Customer strategy | A customer advisory board is a small group of customers who advise your leaders. Learn who to invite, how often to meet and how to act on what you hear. |
July 17, 2025 · Guide · Web accessibility | WCAG 2.2 adds nine new success criteria to the web accessibility rules. Learn what changed, what it means for your site, and what to ask your agency. |
June 17, 2025 · Guide · Sales and Customer Success | A quarterly business review keeps a client and vendor aligned on goals. Get a simple agenda, a data list, and tips for ending each meeting with decisions. |
May 22, 2025 · Guide · Sales and marketing | Sales cycle length is the days from first contact to a closed deal. Learn the formula, a worked CRM example, the steps that cause delay and how to shorten it. |
April 11, 2025 · Guide · Contracts | A data processing agreement sets the rules when a vendor handles your customer data. See the required terms under GDPR and California law, plus a checklist. |
March 26, 2025 · Guide · Metrics | Net revenue retention shows how much revenue a customer base keeps and grows. Learn the formula, a worked example, and how it differs from gross retention. |
February 15, 2025 · Guide · Contracts | Price adjustment clauses set how a contract price moves when costs change. Learn the main types, how an index formula works, and what to settle before signing. |
January 18, 2025 · Guide · Sales and Marketing | Customer journey mapping shows every step a buyer takes, from first search to renewal. Learn the parts of a map and how to spot where buyers drop out. |
December 10, 2024 · Guide · Finance | 1099-NEC for vendors comes down to two numbers: $600 paid in a year, and a January 31 due date. See who gets a form, who does not, and why a W-9 helps. |
November 11, 2024 · Guide · Marketing | Marketing budget planning in six steps: review last year, split fixed and flexible costs, pick a method, fund tests, and set review dates. A plain checklist. |
October 16, 2024 · Guide · Go-to-market | Sales-led vs product-led growth: how each model works, what the research shows, and how deal size, buyer and onboarding effort should guide your choice. |
September 11, 2024 · Guide · Marketing | B2B intent data shows which accounts may be in the market. Learn first-party versus third-party signals and the limits to check before you buy a data service. |
August 24, 2024 · Guide · Security and Risk | NIST cybersecurity framework 2.0 adds a sixth function, Govern. See what changed since 2018 and how buyers can use it to ask vendors better questions. |
July 6, 2024 · Guide · Digital Marketing | Third-party cookies in Chrome are staying for now. See what Google decided, what Safari and Firefox already do, and what B2B advertisers should plan. |
June 5, 2024 · Guide · Procurement | Customer case studies are vendor sales stories. Learn how buyers check named clients, dates, metrics and ownership claims before trusting the results. |
May 7, 2024 · Guide · Search and content | AI overviews are AI-written summaries now testing at the top of Google results. See what has changed and how B2B content teams can plan. |
April 7, 2024 · Guide · Marketing | Hiring a marketing agency goes better with ten plain questions on results, staffing, reporting, account ownership and exit terms. Ask them before you sign. |
March 22, 2024 · Guide · Sales | The pipeline coverage ratio is open pipeline divided by quota. See the formula, why 3x is a rule of thumb, and how win rate changes the target. |
February 5, 2024 · Guide · Compliance | GDPR for US companies: it can apply to a B2B firm with no EU office. Learn the two tests, when you need an EU representative, and the fines at stake. |
January 3, 2024 · Guide · Marketing | This b2b website audit checklist covers speed, clarity, trust signals, forms and analytics, so a service firm can find and fix gaps in one pass. |
December 10, 2023 · Guide · Vendor management | A vendor review checklist helps you judge whether each agency or platform still earns its fee. Use these seven questions and a simple scorecard at year end. |
November 3, 2023 · Guide · Buying decisions | B2B pricing models for services: compare retainer, project and hourly billing, see who carries the risk in each, and what ANA research found. |
October 16, 2023 · Guide · Email security | DMARC for bulk senders becomes a Gmail rule on February 1. See who must comply, what to set up, and how to check your domain this week. |
September 6, 2023 · Guide · Procurement | A b2b buying committee is the group that approves a business purchase. Learn the common roles, what each one asks, and how to write a proposal for all of them. |
August 13, 2023 · Guide · Sales and marketing | Account-based marketing focuses sales and marketing on a short list of named companies. See how it differs from lead generation and how to start with ten. |
July 4, 2023 · Guide · Compliance | CAN-SPAM rules cover B2B email too. Learn the seven things every commercial message needs, from honest headers to a working opt-out. |
June 26, 2023 · Guide · Marketing | Marketing attribution models decide which touchpoint gets sales credit. See first touch, last touch, linear and position based models and when each misleads. |
May 3, 2023 · Guide · Legal | A mutual NDA binds both sides to keep secrets. Use this checklist to review the definition, term, exclusions, return of data and the federal trade secret rules. |
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